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PROJECT

YEAR
SERIAL
TEAM
DETAILS
2020
000456
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video production
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motion graphics
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video editing

MEDIA

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▾THE CHALLENGE
A Drink with James required a comprehensive brand refresh to reflect its growth and continued influence within the creator economy. The show’s visual identity, motion language, and production approach needed to evolve while maintaining the authority and tone that made it recognizable.

▾OUR APPROACH
Cobalt led a full brand and production overhaul. We redesigned the show’s visual identity and developed a cohesive system spanning intro sequences, lower thirds, question cards, and social assets.

Beyond design, Cobalt handled content and video production — shaping episode structure, producing and editing episodes, updating motion graphics, and building modular templates to ensure consistency across releases and platforms.

▾THE RESULTS
The refreshed identity strengthened the show’s visual signature and elevated production quality across every episode. A unified motion and graphic system created consistency across YouTube and social distribution, providing a durable foundation for continued growth.